CASE STUDY
Live Conscious
the ask
Live Conscious was looking to articulate who they were more successfully, they had recently altered some of their packaging and messaging to better align with who they were at the core, which called for clear creative output for their audience. They wanted to be a big player on the huge field of functional beverages and supplements more meaningfully, and of course, grow.
They understood it would take high-quality imagery and creative, and intentional touch-points with strategy behind them, so they sought a dedicated partner to provide.
Live Conscious was hoping to reach a wellness-minded demographic of predominantly women, who seek trusted recommendations from spaces like Instagram and TikTok.
They needed standout visuals that felt fresh while staying true to the brand they'd built so far, authentic UGC that could create real trust with their audience, and overall strategic creative decision making to introduce new products with clarity and hype.
We created a comprehensive content system designed to support Live Conscious through their evolving campaign needs. We were thoughtful with our styling and art direction to further reflect the overarching wellness space, exuding routine and ritual. We focused on lifestyle photography and stop motions, to illustrate the ease and simplicity of product use.
Our strategy stuck to balancing inspiration and accessibility, elevating the brand while staying grounded in relatability and function.
On the video side, we built authentic UGC for social proof, featuring creators who naturally aligned with the brand's ethos, educating their audience and inspiring on product integration into everyday wellness routines. This allowed for more consumers to be brought into their sales funnel, and for utilization of paid ads.
Our Approach
the results
Live Conscious is better equipped to launch new products while maintaining brand clarity, streamline their content production for ads, email, SMS and social media and clarify and evolve their brand's visual identity for long-term growth and best navigate their growing community of loyalists.
The team now has content that converts and is anchored in strategy, storytelling, and strong creative. They're able to connect more thoughtfully and drive consumers directly to their product.
