CASE STUDY

EVERGREEN

the ask

Evergreen, started by a mom determined to pack as many fruits, veggies, and nuts into frozen waffles, sought a partner to creatively collaborate with and help elevate their market presence. They had newly updated packaging and tasked us with building a visual narrative that would resonate across their growing digital ecosystem and reach the people they wanted to – parents. 

Understanding that packaging modernization represents a pivotal moment in brand evolution, we developed a strategic content approach that would maximize impact across all customer touchpoints.

Through careful attention to overall brand aesthetics and consumer engagement patterns, we crafted a comprehensive content suite that showcased Evergreen's refreshed packaging while maintaining its core brand identity.

They’re a playful brand, so, of course, we brought in color, and we layered in food pairings that made sense to the product and inspired. 

Our visual strategy seamlessly integrated their new design language across social media platforms and website destinations, ensuring consistent brand storytelling at every point of interaction.

Our Approach

the results

Evergreen was better equipped to grow. They landed more retailers, took ownership of their social media spaces, utilizing the foundation we set with our visual storytelling to influence their decision-making. 

They now have a thorough understanding of how to incorporate their goals into their brand identity, illustrating who they are, what they stand for, and what they sell with charm and impact.