CASE STUDY

Zeal Creamery

the ask

Zeal Creamery was looking to grow their market; they wanted their A2 milk and butter to span far and wide, to win new retailers, and most importantly, educate consumers about real milk and dairy in an increasingly dairy-free world.

We were tasked with building on their visual identity through photos, stop-motions, and approachable content, while re-strategizing and elevating their social media presence to increase their reach.

They provided the type of products you're excited to see in the grocery store, making new health and wellness concepts accessible to anyone and everyone, and we needed to amplify the story. 

We leaned into the fun we saw on their packaging and brought that to the assets we created for them. We humanized dairy, telling stories about their American farmers, the cows that produced the milk, and how New Zealand farming practices inspired it all.

We developed inspiring recipes that were easy to understand, but exciting in execution, making dairy the star of the show and a stand-out on the grocery list. A personality was born! Zeal Creamery shared transparently, they believed in their products, and were never afraid to crack a cheesy joke or two.

We honed in on Instagram and Facebook, knowing we could reach the demographic we wanted to there. We connected with families looking to feed their kids the good stuff, forward-thinking nutritionists, and home-chefs who knew quality when they tasted it.

Later, we built their TikTok from the ground up, repurposing content we knew was succeeding in other spaces, which increased our reach and heightened our engagement with new customers. In easing into this new platform, we were able to better target and broaden our touch.

Our Approach

the results

The product was regularly disappearing from shelves, and we received DM's daily from dedicated consumers gushing over Zeal Creamery.

We breathed some life into the stagnant digital world of an excellent dairy brand, looking to increase their sales and brand awareness across the board.

Their products consistently sold out across the USA with little additional marketing efforts, and they won shelf space nationwide in Whole Foods and Sprouts.