CASE STUDY
OMEN Oil
the ask
When we first connected with the team at OMEN, they had a vision — it was alternative, funky, not so on-the-nose when it comes to a more traditional, high-quality olive oil. They were seeking serious guidance on how best to bring it to life and introduce their story, alongside their product.
They leaned on our team to interpret their creative visual direction and position them as a leader in the olive oil space, while doing so in a brand new way — like no one ever had before.
We recognized they were situated for success, having inherited mindful suppliers through a family member, and a first-hand, rich knowledge of the region their product comes from. They held a particular idea of what growing up Greek feels like and what it looks like, which they wanted their product to outwardly exude.
We were committed to piecing together the puzzle through every avenue of the OMEN brand — from strategy, to branding, packaging, and website design.
It all began with strategy, we layered in concepts that spanned past the launch of their first product, and continued into active community building and IRL events. We pulled inspiration from counter-culture entities like punk music, skateboarding magazines, mystical history, and independent restaurant groups, ironing out every nuance we could to feel digestible and oriented towards growth in a space that’s highly competitive.
Our approach is, and remains, collaborative with any client, so we worked hard to find a voice and tone, a group of audiences, and an overall mission and vision that aligned with who they were as founders and felt fitting to how they envisioned the brand to grow, for years to come.
There’s a clear line through every piece of the OMEN brand, a neat bow that’s equally vibrant, impactful, and bold, as it is an homage to the culture, history, and ancient origins of the olive oil itself.
Our Approach
the results
We were able to situate OMEN as a leader in a space that currently feels stale. It’s not visually or conceptually traditional, nor is it boring. It’s rooted in a deeper meaning, with clear ties to small makers and communities.
OMEN capitalizes on anyone looking for something a little different in their day-to-day, through celebrating their differences.
For a cooking utility and condiment that has played a role on the world stage for hundreds of centuries, across innumerable cultures, we honored its origin and took it to another level, enabling OMEN to continue to craft a world unique to themselves, and invite a wide variety of individuals to honor it themselves, in their own homes, at every meal.
