CASE STUDY
Ascent Protein
the ask
We’ve worked alongside Ascent Protein for years, crafting their content to meet their audience where they were — as everyday movers, fitness enthusiasts, and athletes.
They didn’t have a fleshed-out creative strategy or a clear direction on what they wanted their digital footprint to look like, even with having a vast audience, nationwide, that values their simple, clean formulas and relies on them in their day-to-day.
When we stepped in, we were expected to infuse their social media presence and content with new life, offering more to a wider audience than ever before.
We’ve worked to analyze Ascent’s current roadmap and enhance what works for them, while restructuring what doesn’t. As a result, we’ve found a balance between educational content and simple, trend-oriented content that meets people where they are.
While we recognize that Ascent Protein’s majority is centered around strict routines, there’s also a growing and changing market looking to consume more protein in their day-to-day, like busy parents and college students. So, we found it important not to isolate or pigeonhole, allowing for a certain kind of fluidity. While not every piece of content speaks to all groups, there’s a purposeful mix and cadence that aligns with each in its own right.
Our Approach
the results
We’ve watched a clear rise in engagement in social media, through the use of in-studio content, as well as UGC-based content and intentional graphics that educate and engage their consumer base.
In creating repeatable, engaging series-based content, like an Athlete of the Month, we’ve merged the existing loyalists and invited new groups to take part, while also converting in grocery store settings.
We’re driving Ascent to craft more of a community and expand their horizons past an athlete-only world.
